PMF
INSIGHTS
PMF Insights helps early-stage companies accelerate
their time to product market fit (PMF) by infusing customer feedback into the product
development process.
WHAT MIGHT AN ENGAGEMENT LOOK LIKE?
Infuse customer feedback into your product development process
STEP ONE
SCOPING
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The engagement begins with a listening session focused on understanding more about you, your journey, and aspirations.
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We’ll then dive into learning about your product, the problems it seeks to solve and for whom, what makes it unique, and where it is along the product life cycle.
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Ultimately, we want to come away with a clear understanding of knowledge gaps, that if filled, would accelerate your time to product market fit (PMF).
STEP TWO
DATA COLLECTION
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With a clear sense of prioritized knowledge gaps, we’ll build out the research plan.
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The focus will be on moving at lightning speed, being pragmatic, and scrappy!
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The research method (e.g. the technique we'll use to obtain customer feedback) will be customized to take into account the research priorities, your timeline, how developed your product is and how difficult (or not) it will be to engage with customers.
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This isn't a time to sit back. I'm a big fan of including my clients directly in the data collection process!
STEP THREE
ACCELERATE TIME TO PMF
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Following the data collection phase, I will quickly synthesize insights and recommend how to incorporate learnings into your product iterations.
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I will share these insights in a manner that is most useful to you.
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My deliverables range from detailed reports, to hands-on workshops that enable us to collectively think through the product implications of our learnings and how we might develop a more systematic approach to integrating customer feedback into ongoing product iterations.
WHO IS PMF INSIGHTS?
PMF Insights is a boutique product strategy and research consultancy led by Antony Barton. Antony brings significant experience working across the product development process in undertaking research to inform and inspire the design and development of new products, services, and experiences.
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As a Director of Research at Meta, Antony led a mixed methods UX research team focused on driving innovation into Facebook Stories; and working with cross-functional partners in engineering, product management, data science, product design, and marketing in setting and executing product strategy. At Intel, he led global research teams driving insights into PC and data center product development and go-to-market strategy execution, targeting both consumer and B2B audiences.
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His highly collaborative approach is based on listening and moving as quickly as possible to leverage the advantage of better understanding your customer as a way to accelerate time to product market fit (PMF).
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A certified Hudson Institute Leadership coach, Antony works with individual clients focused on becoming better leaders. For more information on Antony's coaching practice, see the Leadership Coaching section.
